BOBBY DUGHI, M.S.
INSPIRED BY A LIFETIME INVOLVEMENT IN SPORT AS AN ATHLETE, COACH, AND FAN, BOBBY DUGHI EARNED HIS MASTER’S IN SPORT PSYCHOLOGY FROM ITHACA COLLEGE, WHERE HE ALSO RECEIVED A BACHELOR OF ARTS IN SPORTS STUDIES. SINCE 2009, BOBBY HAS WORKED TO IMPROVE PERFORMANCE AND ENJOYMENT OF SPORT BY TEACHING ATHLETES, COACHES, AND TEAMS OF ALL LEVELS THE MENTAL TRAINING TECHNIQUES USED BY ELITE ATHLETES.
Bobby is a professional member of the Association of Applied Sport Psychology (AASP). With over 15 years of combined coaching experience at the youth, middle school, high school, and college levels. Bobby has consulted as a sport psychology professional for various athletes and teams since the conception of his mental training practice.
Bobby co-founded and served as CEO of Achieve Insights, which was among the first organizations to offer an online interactive online mental training platform, and in 2012, the Ithaca College Sport Management and Media department recognized Bobby’s achievements in Sports Psychology with the Young Alumnus Distinction award. After a decade of performance consulting, Bobby created the Born Tough TrainerTM filling a void in the industry by providing the only platform that allows a person to interact with a human mindset trainer and cutting edge technology simultaneously.
In addition to working with athletes, coaches, and teams, Bobby is regularly retained to present seminars on individual and team performance to corporate America. Incorporating the perspective of an athlete, coach, and sport psychology professional with unique insights into the business world, the Born Tough Training model extends far beyond the sport arena.
Bobby’s blend of experiential techniques and modern theory are delivered with a unique connection and enthusiasm that promise a sustainable result empowering you to perform at your best.